In this episode of the Duct Tape Marketing Podcast, I job interview Laura Goldberg. Laura is the Chief Promoting Officer at Frequent Get hold of. Just before Continuous Speak to, she served as a Chief Revenue Officer for Cabbage, a top funds stream management and knowledge system for modest firms acquired by American Categorical. Prior to that, she was the Chief Advertising and marketing Officer at Lawful Zoom. Laura has held leadership roles in merchandise and operations with top e-commerce firms, these kinds of as the NFL and Napster.
Electronic mail advertising and marketing is even now as relevant as at any time. But as marketing evolves, your method to it requires to, much too. In this episode, I speak with the CMO of Consistent Contact, Laura Goldberg, about the state of email advertising, what outcome channels like SMS are obtaining, and how to employ e mail proficiently these days to construct have confidence in throughout the generations who use it.
Queries I question Laura Goldberg:
- [1:36] How has the purpose of the CMO progressed?
- [3:41] What would you say to a area full of peers that the skipped options in advertising are – in particular in the Main Marketing and advertising Officer purpose?
- [5:08] What is the condition of e mail advertising in the overall combine nowadays?
- [7:36] How is SMS as a most popular behavior channel now impacting your imagining as an e mail channel?
- [9:10] How is AI heading to effects what you are accomplishing at Continuous Get hold of?
- [10:48] Is owning additional of a studying technological innovation constructed into e mail at the moment on the Constant Speak to roadmap?
- [13:51] What are some of the powerful strategies that you have found individuals merging electronic and non-digital?
- [16:30] How do use e mail to truly make trust?
- [18:19] Have you discovered a generational variation in phrases of what persons want from electronic mail?
- [20:08] What really should we be doing as email entrepreneurs for the holiday seasons?
- [21:33] Is there someplace you’d like to invite folks to link with you?
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