Unified VoC Analytics System Wonderflow, a Rockstart portfolio enterprise, raises USD20 million

29 June 2021, 09:04 (CEST) This is the 3rd financing round for Wonderflow, which has now elevated USD$25M to date.Wonderflow would make Voice of the Purchaser (VoC) knowledge beneficial for businesses permitting brand names to make winning choices based on shopper feed-back. The start-up assists brand names like Philips, Colgate-Palmolive, […]




  • This is the 3rd financing round for Wonderflow, which has now elevated USD$25M to date.Wonderflow would make Voice of the Purchaser (VoC) knowledge beneficial for businesses permitting brand names to make winning choices based on shopper feed-back. The start-up assists brand names like Philips, Colgate-Palmolive, Uber, DHL, Delonghi, Reckitt Benckiser, Beiersdorf, Beko, Samsung, GSK, Lavazza, Grundig, Kantar and quite a few more.
  • The funding will be applied to consolidate Wonderflow’s management in making and distributing predictive systems based mostly on VoC. The corporation aims to further more improve its situation in the European current market by selecting new expertise across its three offices in Amsterdam, Milan, and Trento. Wonderflow also aims to develop internationally by launching a new office environment in North The usa.
  • Rockstart accelerated and invested in Wonderflow again in 2014 when the business was in its pre-profits phase.
  • Toronto-dependent progress investor Klass Money led the $20M round. Existing investors, such as Italian undertaking cash company P101, ITALIA 500 (Azimut Team) and renowned Dutch prime manager Jan Bennink, also participated in the spherical.

Amsterdam, June 29 2021: Rockstart, world-wide accelerator-VC, announces that its 2014 portfolio enterprise Wonderflow, a primary Unified VoC Analytics system, has lifted €16.5m (USD$20 million) of progress funding led by Toronto-primarily based Klass Cash – a prolonged time period oriented growth equity company that invests in enterprise computer software organizations. Current traders, which includes Italian venture capital agency P101, ITALIA 500 (Azimut Group) and renowned Dutch prime supervisor Jan Bennink, also participated in the spherical.

Wonderflow helps make VoC knowledge important for businesses. Nowadays, most enterprises that create a large amount of money of unsolicited consumer feed-back are not capable to correctly leverage the knowledge they have gathered. Via its proprietary AI, Wonderflow can review all unstructured opinions, from a number of resources, and support makes enhance the all round shopper practical experience. Wonderflow is element of the VoC analytics sector. According to the most new estimates by Gartner, this market is steadily escalating at around 20% to 25% for each calendar year, which has driven the VoC software software package current market dimensions earlier mentioned $2 billion.

Wonderflow was started in 2014 by Italian business people Riccardo Osti, Giovanni Gaglione, and Michele Ruini. Even with the pandemic, the corporation has grown additional than 100% in the final 12 months. Wonderflow assists brand names like Philips, Colgate-Palmolive, Uber, DHL, Delonghi, Reckitt Benckiser, Beiersdorf, Beko, Samsung, GSK, Lavazza, Grundig, Kantar and numerous extra. In the 1st year of utilizing the platform, numerous of Wonderflow’s buyers obtained growth in consumer pleasure of up to 100%.

Now, approximately 50 people today do the job in Wonderflow’s offices situated in Amsterdam, Milan, and Trento. The founders have built a enterprise environment abundant in values and range as the organization has employees from additional than ten nationalities and in excess of 60% of workforce members are gals. Moreover, the crew involves senior executives and serial business owners who have sophisticated information in the Consumer Experience (CX) industry, specially when it comes to driving consumer insights by means of AI and Big Information. Wonderflow is identified as the only Warm Vendor in the suggestions analytics classification in Europe by Aragon Analysis, Ovum, and OMDIA. 

Our partnership with Klass signifies an important action in our international growth strategy. We will proceed investing in Artificial Intelligence to strengthen our leadership in Purely natural Language Processing, Prediction, and Narrative Insights. We will develop our groups in Europe and North The us to supply progressively strong guidance to our business shoppers.
Riccardo Osti, CEO of Wonderflow

When we met Riccardo and Giovanni, Wonderflow was continue to pre-income. During our because of diligence method prior to our expenditure, we had been impressed with their potential to shift speedy and translate customers’ requires into effortless-to-fully grasp technical options. We are happy to have been the initially investor in them and are psyched to see that the founders are bringing on new expertise to take Wonderflow to the next degree.
Rune Theill, CEO & co-founder at Rockstart

We’re amazed with Wonderflow’s chopping-edge technological innovation and tradition of innovation. The way Wonderflow uses sophisticated AI to evaluate consumer feedback is obviously disrupting the marketplace. During the time we used with Riccardo and the Wonderflow workforce, we have been struck by their tenacity and collaborative strategy with their associates. We’re psyched to commence performing with Wonderflow to assistance them scale and turn into the new world-wide typical in shopper opinions evaluation.
Daniel Klass, Founder and Taking care of Associate of Klass Cash

As a Wonderflow board member, I am pretty delighted that Klass Capital has made a decision to make an important expenditure in the company’s advancement. Due to the fact its launch as a start-up in Holland in 2014, Wonderflow has realized remarkable development and progress. Its ground breaking technological innovation to distill the voice of the client and its predictive capabilities have demonstrated to be quite helpful for many companies in developing and increasing their products and solutions.
Jan Bennink – Wonderflow Board Member

Wonderflow is one particular of the main examples in the Netherlands of a startup that can scale extremely rapidly. From Techleap.nl and the Increase software, we believe it is important to give Wonderflow a phase in the Dutch ecosystem. With this funding round they present they are speedy growers, ready to get more than the entire world. 
Tjarda Voorneman, Guide of the Rise Method at Techleap.nl

Wonderflow is an AI-based mostly analytics system that permits world wide manufacturers to make successful choices listening to the genuine Voice of the Purchaser. Started in 2014 by Italian entrepreneurs Riccardo Osti, Giovanni Gaglione and Michele Ruini, and backed by superior-profile investors, Wonderflow assists world wide makes like Philips, Colgate-Palmolive, and De’Longhi Team in their route to turn into far more buyer-centric. For far more information, take a look at www.wonderflow.ai

Klass is a Toronto-based mostly development fairness organization that is passionate about aiding program businesses scale to become entire world-foremost companies. Klass normally takes a long-expression technique to investing and is very concentrated on incorporating benefit to its associates. Klass has invested in in excess of 20 substantial-growth SaaS firms across North The united states and Europe. For more information and facts, go to www.klass.com

P101 SGR is a single of the major venture capital firms in Italy, investing in electronic and technology-driven organizations in Europe. Founded in 2013 by Andrea Di Camillo, it is supported by Azimut, Fondo Italiano di Investimento, European Investment Fund, Fondo Pensione BCC, Cassa Forense, as well as some of the primary Italian entrepreneurial family members. P101 SGR at this time manages two money, as properly as the very first VC retail expenditure fund, developed in collaboration with Azimut Team. Handling property for over € 200 million, P101 has invested in additional than 40 tech businesses, including BorsadelCredito.it, Cortilia, Milkman, MusixMatch, and Tannico.  For extra details, visit  www.p101.it.

Techleap.nl‘s Rise program delivers tech providers the prospect to share difficulties with each and every other and seasoned business people, with out price or share in the enterprise, in buy to obtain insights to develop even further. Techleap.nl is a non-profit group that allows produce and speed up a healthful startup and scale-up ecosystem. The corporation acts as a heart of experience and performs with stakeholders to improve access to funds, marketplaces, expertise and technological or scientific expertise in the startup ecosystem. Particular Envoy is Prince Constantine van Orange.

Marilynn Veness

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