The State of European SaaS

As we proceed by means of a worldwide economic downturn, every field is confronted with a set of challenges and chances.

SaaS is no exception. We’ve witnessed the headlines of selecting freezes, layoffs, and very poor stock performances. But thankfully, it’s not all doom and gloom. In fact, TechCrunch recently shared a brilliant location that U.S. venture funds exercise in the 3rd quarter “was far from catastrophic”, suggesting it may perhaps even be an great time to make a SaaS business enterprise. 

Recognizing the regional nuances of our business, I have been intrigued to hear from companions, prospects, and other SaaS leaders throughout the globe. Previous thirty day period, I was fortuitous to check out G2’s London business office and also speak at SaaStock in Dublin. 

The Accel 2022 Euroscape 

At SaaStock in Dublin, I savored connecting with Philippe Botteri, spouse at Accel, soon following he and Accel VP Richard Kotite unveiled The Accel 2022 Euroscape. The topic of this year’s report is “The Reset” — and the introduction of their assessment speaks to specifically why it’s time to technique SaaS in Europe with a new attitude:

“On the public side, $1.6T of industry capitalization has been missing in the world Euroscape cloud Index with the typical forward revenue multiples plunging from 17x a calendar year back to 6x currently. On the private side, cloud funding in Europe, Israel, and the US is down 42% in Q3.”

Regardless of this a lot-desired reset, Accel notes that tendencies like digital transformation and shifting to the cloud stay potent. Moreover, though the over-all funding decline in Europe and Israel is regular with what’s been occurring in the U.S., we’ve however observed significant rounds of investment decision developing over the past 12 months.

The function of shopper centricity in European SaaS winners 

Recognizing that it is however possible to get in a down marketplace, who are the Euroscape leaders that have collectively lifted $8B? And, what are the keys to their accomplishment?

One particular commonality they share, which I was happy to discover, is that they are fueled by greater scores and much more critiques on G2.

Screen Shot 2022-11-09 at 11.12.57 AM

For context, G2 scores goods and sellers centered on the 1.9M+ verified peer assessments collected from our person local community, as perfectly as details aggregated from on line sources and social networks.  With this methodology in mind, European SaaS businesses who have higher G2 scores – and for that reason have larger client gratification – are much more likely to be current market leaders. 

It’s generally been vital to have content clients, but throughout moments like these, it’s important to double down on treating your consumers as your most valuable marketing and advertising property.

My takeaways and forecast

Though SaaS expenditure will most likely be down for at the very least a number of quarters, we stay really bullish on the prospective clients for European and world-wide SaaS innovation and growth.


We fulfilled so a lot of large-vitality SaaS leaders and business owners in Dublin who are creating the upcoming generation of higher-worth SaaS apps. Therefore, we’re self-confident a lot more international leaders like UiPath, Celonis, and Miro will emerge from Europe.

We have also shared our 5 essential classes acquired on how to climate an financial downturn, featuring a lot more insights on how to survive and ultimately prosper through these complicated situations.

Marilynn Veness

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