G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it will come to data, a lot less is a lot more, appropriate?

(…said no a person).

Of training course, it is not. In actuality, info can develop into even additional helpful when paired with other information sets to offer stronger insights.

Although analyzing information can be really worthwhile by by itself, you also want the organizing, applications, and assets to effectively act on what it is telling you.

For marketers and income industry experts, putting knowledge to good use is a major pinpointing element for good results. And thinking about there’s a great deal of economic uncertainty looming, the most effective earnings opportunities will occur from employing the correct knowledge to get in front of buyers at the suitable time.

Which is why G2 is very pleased to share the benefit of its partnership with ZoomInfo, a world leader in go-to-current market intelligence options. G2 Purchaser Intent data integrates with ZoomInfo SalesOS and MarketingOS to give mutual clients an unequalled blend of abilities to a lot more speedily detect and focus on in-marketplace final decision makers.

About G2 Customer Intent + ZoomInfo

Accessible at no excess expense to present intent data clients, this integration allows people to operationalize G2 Purchaser Intent information suitable within ZoomInfo’s SalesOS and MarketingOS methods. This usually means you can now:

  • Recognize exactly where and how accounts are investigating your merchandise, group, and competition on G2
  • Expose make contact with data for choice makers at the accounts with the greatest likelihood of converting
  • Simply deploy qualified product sales and marketing outreach to your perfect customer profile (ICP)
  • Interact customers at the ideal times with appropriate articles to their acquiring journey phases

About ZoomInfo

Known for obtaining one of the most complete and correct B2B contact databases on the world, ZoomInfo’s full lineup of answers empowers gross sales and advertising teams to smash their aims with ideal-in-class technological know-how. ZoomInfo also provides its possess intent information to shoppers that is an mixture of person conduct information from across the net and buyer internet websites.

To get the most out of this new integration with G2 Purchaser Intent, it’s critical to have a essential overview and know the variations in between ZoomInfo’s SalesOS and MarketingOS solutions.


A answer developed to maximize income efficiency, ZoomInfo’s SalesOS aids profits specialists accelerate their pipeline and access earnings ambitions more quickly than ever.

In addition to ZoomInfo’s renowned B2B databases for looking into firms and contacts, SalesOS also incorporates get in touch with tracking and ZoomInfo’s proprietary intent information. Immediately after activating the integration with G2 Buyer Intent details, the SalesOs platform adds G2 filters to SalesOS to simply consist of G2 intent behaviors in a prospect and enterprise look for.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get access to ZoomInfo’s get hold of database and intent knowledge as properly. The important difference to know right here is that MarketingOS is a demand from customers-aspect system that launches targeted show and social advert strategies.

Integrating with G2 builds Buyer Intent-run workflows and viewers segments to automate ad campaign deployment based on behaviors on G2 and other particular criteria.

How the G2 Buyer Intent + ZoomInfo integration is effective


Program distributors employ G2 Purchaser Intent as a potent instrument for targeting the ideal accounts in go-to-market place things to do. It captures account-amount facts and shows vendors how customers are investigating their solutions and competitors on G2. G2 Buyer Intent aims to enable computer software businesses fully grasp exactly where consumers are in their acquiring journeys, and subsequently have interaction them with the appropriate messaging at each stage.

By connecting G2 Purchaser Intent with ZoomInfo, product sales and advertising groups entry even clearer insights about these accounts, as the integration surfaces likely prospects that could be conducting this investigation on G2 and allows filtering to match any ICP specificity.

Applying both ZoomInfo and G2 Buyer Intent along with a person another opens chances to better act on intent data and resonate with in-market place buyers than ever prior to.

Especially, the new integration allows income groups:

  • Prioritize large-worth accounts that are in-marketplace and primed for outreach.
  • Uncover the most effective contacts by matching recognized accounts across G2 and ZoomInfo.
  • Have interaction with individualized messaging dependent on matters or articles that issue most to potential clients.
  • Place an stop to manual study by eradicating the guesswork from prioritization and automating gross sales engagement.

And this integration allows entrepreneurs

  • Construct robust ABM strategies by working with workflows for every single G2 Consumer Intent sign that trigger screen and social ad focusing on.
  • Serve suitable creatives to significant-intent accounts all through their journeys.
  • Optimize shelling out and increase ROAS with a laser target on in-sector consumers.

Driving a lot more income as efficiently as achievable

In periods when profits and internet marketing teams want greater self esteem in their outreach and advertising endeavours, this new integration can be an indispensable piece of their arsenal by offering mission-critical information.

“By including G2 Customer Intent to our platform options, we can aid sales and promoting teams align their outreach in a much more specific and efficient way to generate higher benefit conversations that enable them fulfill and exceed pipeline aims.”

Henry Shuck
CEO and founder at ZoomInfo

Product sales and advertising and marketing groups can no lengthier perform in silos to impression getting choices. They want to align to make certain all endeavours are developing the most option to have the ideal discussions with target consumers. Having in entrance of prospective clients that closely match their ICP with specific timing is only likely to turn into extra vital.

With this new integration, prospects can leverage G2 Customer Intent and ZoomInfo’s SalesOS and MarketingOS answers with each other for far better outcomes and acquire in excess of accounts that are additional likely to convert.

All set to deliver your gross sales and advertising and marketing endeavours into overdrive? Ask for a demo of the G2 and ZoomInfo integration and explore how you can arrive at optimum income likely.

Marilynn Veness

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