Affiliate Marketing Guide, Trends, GEOs, Verticals, and Insight for Indonesia

Indonesia is positioned in Southeast Asia, and it is the greatest island state in the entire world that consists of far more than 17,000 islands. Indonesia is the 14th largest place and just one of the most populous Muslim-vast majority areas all around the globe. This country is regarded for cultural variety and religious pluralism, which is reflected in its motto: “Unity in diversity”. As for the overall economy, Indonesia is the 17th premier by nominal GDP. In worldwide affairs, it is a regional center ability. Indonesia is a member of various corporations, like the United Nations, G20, World Trade Business, East Asia Summit, and additional.

Affiliate Marketing Guide For Indonesia

Which verticals carry out greatest?

In accordance to our stats, primary verticals in Indonesia are:


Of course, even in mainly Muslim nations around the world, there are a ton of individuals browsing for communication and Courting. Indonesia is particularly this type of GEO. Statista promises that in 2022, 32% of Indonesian adult men and 26% of women made use of Relationship applications, which is a substantial range of people today. We can’t be positive that all the respondents instructed the truth, since a ton of individuals could want to keep confidential about Courting applications (specially, in Muslim
nations around the world).

As for the creatives, make confident to make your creatives glance pertinent – choose subtle and respectable shots, like portraits and selfies. By the way, here is a trick – selfies can be significantly less than excellent. Non-perfect pics can make your banners seem far more purely natural.


eCommerce features are well known amongst Indonesians, specifically people with savings, product sales, and all types of promos. There are a ton of area on the net outlets, so most users desire buying things there. According to Statista, the most visited are Tokopedia and Shopee.

In 2022, 32% of Indonesian adult men and 26% of females made use of Relationship applications


iGaming is well-liked in Indonesia even with the government’s endeavours to prohibit it solely. It is illegal inside of the nation, but most overseas internet websites permit registrations from Indonesia.

All common iGaming features perform in this article, but there are distinctly Indonesian online games. They include Pencak Silat, a sort of martial arts, and Sepak Takraw, community volleyball. Both are really preferred.


As any other emerging GEO, Indonesia is a great a person to market Sweepstakes. Most rising GEOs nonetheless really don’t have that issue with banner blindness. Creatives that are not going to get the job done for nations like the Usa or Italy are nevertheless new and contemporary for Indonesia.

It is unlawful inside of the nation, but most foreign web-sites allow registrations from Indonesia

Stats: visitors volumes, turnover expansion

Yet again, we took stats for a thirty day period (1/07/2022 – 30/07/2022) to demonstrate what is going on with advertisement formats in Indonesia:

Ad format in Indonesia

Drive wins the race for confident, but Onclick can boast of a tiny conversion advancement (+.13%) and superior prospective. Interstitial grew in clicks by 4.02%. In the upcoming section, we will describe- which structure performs best for individual verticals.

Strategies on marketing campaign start

Generally, affiliate marketers start iGaming campaigns on Push, even though eCommerce delivers fantastic final results with Onclick. With eCommerce presents, your Onclick banner really should direct customers right to the shop or landing web page. By the way, in Indonesia, you should attempt rolling so-known as eCommerce Sweepstakes. These are gives exactly where people can take a look at their luck and test to earn some kind of low cost or reward.

Affiliate marketers start iGaming strategies on Press, although eCommerce provides outstanding success with Onclick

Which system to select? Check out these stats (1/07/2022 – 30/07/2022):

best performing platform for indonesia

We can see that Android introduced a really big volume of impressions, as perfectly as clicks and conversions. As we reported, you should target Android mobile end users for your Indonesian marketing campaign.

Seize your doable campaign configurations:

  • Vertical: Dating / iGaming / eCommerce / Sweepstakes
  • Advertisement format: Onclick / Push
  • System: Android – Cellular / Windows – Desktop
  • Pricing product: CPC, CPA Goal (+ S2S Tracker), CPM

Examples of creatives that get the job done

Creative example for Indonesia

The translation is:

Big Probability Congratulations, you can get a prize of…[open]

Want to consider your luck? Choose portion in a prize giveaway

As you see, these are classical pictures for Sweepstakes creatives – excellent outdated items and notification icons do the job for Indonesia pretty competently. As for the textual content, pay back focus to some intriguing tips. Say, on the Interstitial banner, we see that the textual content is cropped, but it is not a slip-up. Cropping was created for a rationale – to evoke intrigue. For Indonesia, it is critical to compose an advertisement duplicate in Indonesian. Even although a significant share of locals speak English, our stats clearly show that they react far more eagerly to Indonesian texts.

For Indonesia, it is vital to produce an advertisement duplicate in Indonesian


Indonesia is the proper GEO for your Courting, eCommerce, or iGaming marketing campaign. All these verticals clearly show extraordinary benefits, in particular when you pick out Drive or Onclick as an advertisement format. Yet again, goal Android cellular customers or Home windows desktop types. Right here is a remark from our Sales Workforce:

If you select the iGaming vertical, start with Push + Android and set Significant or Medium User Exercise. Do not forget to use Demographics and Passions targeting aspect to arrive at the viewers with pertinent pursuits, which is particularly successful for Finance and eCommerce.

If you pick eCommerce, start out with Onlcik on CPA Purpose design – this will assistance you improve the marketing campaign and carry on doing work with the most rewarding zones. You can keep on with CPM then. Make absolutely sure that your pre-lander or banner contains an effortless-to-find immediate connection to the landing web site of a retail outlet.

Marilynn Veness

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